"The U.S. market for downloadable TV is likely to remain tiny for many years, with relatively few cell phone users bothering to take advantage of the feature. As in so many areas of media, the fact that a technology exists to do something doesn't mean consumers will rush to adopt it. In the case of downloadable TV, they will not.
That's according to a recent study from Mobinet conducted among 4,000 cell phone users in 21 countries. A joint venture between Cambridge University in Britain and the consulting firm A.T. Kearney in Chicago, Mobinet found that around the world just 15 percent of cell phone users were willing to pay to watch TV shows on their cell phones."
-- Media Life via Lost Remote