Industry executives said the service, called PaperBoy, devised by a unit of Gannett called PointRoll, would give national advertisers a way to reach online readers in local markets with promotions tied to neighborhood stores."
-- NY Times via AdPulp
Newspaper Ad Circulars to Extend Online
"Gannett, one of the nation's biggest newspaper publishers, said it would introduce a new service on its newspaper Web sites next month that displays banner ads that readers can expand into a virtual version of the weekly local circulars so familiar to offline newspaper readers.
