"Burger King unveiled a plan to sponsor a series of short comedy videos designed to be downloaded for free and played on the new iPod. Sponsorship entails a branded page for video files specially encoded for video iPods. Some of the downloadable videos hosted on the page are user-created Halloween shorts that feature masks of infamous Burger King spokescritters: the costumed "King" that appears in current television spots, and the net-famous Subservient Chicken.
The first of the spots, which went live Thursday, features a Heavy.com user driving up to a McDonald's drive-through window dressed as the King, with a royal robe and the plastic mask, and demanding a Whopper." Downloads available at Heavy.com.
-- Media Post
First Informecial Hits Video iPod