Advertisers Eye Comics

Lydia Loizides, a former executive at the recently disbanded IPG Consumer Experience Practice, writes on her blog and Media Post: "From the big screen to the little screen to the paper screen, this genre of periodicals -- once considered a medium for the weird, the nerdy, the uncool -- has become mainstream. But where are the advertisers? And I don't mean the ones chasing 12- to 16-year-olds. I am talking about the brands chasing those of us who were the weird, the nerdy, the uncool 20 years ago. Well, a few have caught on -- but honestly, not enough." She provides a cool amount of relevant readership and demographic data, too.

Here's some background on ads in comics as covered earlier on Adverlab:
Product Placement Returns to Comics
Comeback: Advertising in Comics
Corbis To License Marvel's Supermen

And some history:
Comics in Advertising
Dr. Seuss & Advertising in Cartoons

And some techie stuff:
Comics on iPod
Comics on Cell Phones
Interactive Forked Comic Strips
Interactive Comics
Variance Press releases Comics for the Sony PSP
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