Tobaccowala To Lead Future Ad Practices Group
Wednesday, February 22, 2006"Publicis Groupe launched Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Denuo's model rests on three pillars, functioning simultaneously as a strategic consultant, an inventor of solutions and as an investor in partnerships. The new venture will be led by Rishad Tobaccowala. Denuo delivers foresight and strategic direction which can give clients a prescriptive advantage as they identify marketing touchpoints of the future. Publicis said that it would marry media, marketing and technology."
-- assorted sources: press release, Brand Republic
My morning rant:
1. The press release, while timely and well targeted, landed in the junk folder. Not company's fault, of course, since Hotmail moves in mysterious ways.
2. You'd think an ad futures company would have a website that can be found with Google (it's not Denuo.com). Or remembered to put a URL in the press release.
3. On the Groupe's site, press releases are in PDF and can't be easily linked to.
Update: a quick and helpful response from the PR directed me to DenuoGroup.com. I also kind of feed bad about the mean press release comment above. Human, all too human.
Earlier:
Interview With Leo Burnett's Media Futurist
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