I'm not sure how exactly this works (and the info request form is too nosy to bother), but anything that announces itself as "The Ultimate New Business Tool for Agencies" must be important. Quote: "Ad-ology is a unique resource of invaluable insights - localized down to the zip code level - that can help you pitch new business and grow your existing clients' business. A resource that can lead you to that "ah-ha" moment before a critical meeting. Unlike an Internet search, Ad-ology filters through all the thousands of pages of minutia to give you an impressive level of relevance in a package manageable enough to review on the cab ride over. Plus, our own in-house research team conducts interviews daily to give you vital data you simply won't find on the free Internet."