Internet News: "Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.
Advertisers would like to get the same kind of accountability and tracking that search advertising provides in other media, said Google cofounder Sergey Brin, The technology that came with the recent acquisition of dMarc Broadcasting could do it.
DMarc's technology automatically schedules and places radio advertising, and Google plans to integrate the dMarc platform with the Google ad-serving platform. With dMarc's system already serving audio ads, music is a likely candidate for Google's ad expansion."
