Business Week runs an interview with Rishad Tobaccowala, Starcom MediaVest Group's top media strategist:
"He is less than impressed with some of the supposed solutions offered by others on Madison Avenue. One example: product placements in movies and TV, a common tactic advertisers are using to combat the popularity of DVRs. Tobaccowala dismisses most of them as "lazy" and then adds an expletive that can't be printed in a family magazine. "The spine of our business has collapsed, and what we are looking at are the organs, blood, and connective tissue on the floor in a pile of goo," he says. "We have to imagine what the new structure is going to look like."