Round Up: Tips on RSS Advertising

Various helpful bits and pieces on RSS ads keep cropping up every once in a while on my RSS reader (what else), and while none of them probably deserves a separate post, I thought maybe as a bunch they could prove valuable:

• How to buy RSS advertising (from Pheedo's CMO, in three parts, very rich)


• Some lessons on RSS ads from Feedburner (on Business Week, shortish)


• Tips for RSS advertisers (from CMO Magazine, nothing terribly new here)


• Bunch of annotated links on Michigan Business School bloggie site.

Posted at Ad Lab earlier:

• Advertising on RSS Reader


• BBC to Integrate RSS Into Ads


• Stand Alone RSS Ads Get More Clicks


• Advertising on RSS (Wired)


• Study: RSS Usage Stats


• RSS Feed Hijacking


• How To Block RSS Ad


• The Value of Full RSS Feeds, Ads