First, there were widely popular BMW films (recently taken offline), then comics. Then, the company said it was pulling out of the branded entertainment business that had become too expensive. Apparently, the Bavarians did some fundraising, because they have just begun offering BMW-themed audio books. Times writes: "Leading authors at the publisher Random House, including the bestselling crime writer Karin Slaughter and the Californian writer Don Winslow, have written 45-minute audio books. Each audio book features a different BMW car." The British agency behind the campaign says this form of advertising could become commonplace as more and more people seek to feed their iPods with new stuff.
In other related news that you might have already heard, BMW.de website was taken off Google because of bending some rules.