"When Microsoft releases the new version of its Xbox video game console -- presumably this year -- it plans to include a storefront that will offer "microtransactions." Game publishers will have to cooperate by building access to a common storefront into their software."
--Reuters via Urban Intelligence
Do you see the inevitable rise of in-game ads, now that we have a common platform?
Player Protest Erupts in Game World
Product Placement Affects Gameplay
In-game Ads: Backlash, Research
Round Up: In-Game Ads
Nielsen to Audit Game Ads
Use Of In-Game Ads Grows
Unexplored: Deus Ex Machinima
Advertising in Video Games: Problems
(Social) Advertising in Computer Games
Future: Product Placement