Future: Product Placement

Paul Christ at KnowThis.com writes: "The visual and audio product placements seen so far may only be the tip of the iceberg with regard to product placement opportunities. One can see the day when product placement invades other sensory areas such as smell, touch and, possibly, taste. "

Pictured: a branded Mitsubishi car in the latest "Need For Speed: Undeground 2" computer game by Electronic Arts.

Nielsen Entertainment and Activision, which partnered this year to develop tools for measuring the effectiveness of product placement in video games, have enlisted automaker Chrysler Group to help test its methodology.

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