Abalieno has a report on an in-game player protest - already known Gnome Tea Party - that erupted last week in Blizzard's World of Warcraft to attract company's attention to problems with warrior class of characters. The company temporarily suspended protesters' access to the game, giving their crowd control a Tiananmen flavor.
Why is it important? Because if you plan to run in-game ads, you should also consider the possibility of neighborhood pickets against your corporate intrusion. The time for in-game PR has come. I know one public relations specialist who would be delighted to jump on the challenge.
Keywords: in-game advertising, public relations, virtual