"ELLEgirl's readers will be able to use their camera phones to take photos of ads they're interested in, send in the photos to Mobot, and receive back promotions or information, such as locations where the products are sold, coupons, or free sample offers."
--MediaPost
Mobot says it "has developed a powerful, scalable, and flexible patent-pending solution which relies on image recovery, pattern recognition, and image matching capability ‘in the cloud.’ Mobot is pioneering the use of the mobile camera as a pointing device for the real world."
