Warner Brothers To Sponsor Podcasts

Warner Brothers will sponsor podcasts of the Eric Rice Show and provide exclusive audio content from one of its bands. Podcasting is the practice of publishing extended audio recordings in a Web feed format. The agreement calls for the label to give Rice exclusive interviews, banter and impromptu jams featuring "The Used" in what in fact becomes paid placement. The deal was brokered by Pheedo.com.
-- Clickz.com

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Keywords: iPod, advertising, podcasting, podvertising
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