"Nielsen, which previously announced agreements with industry leader Activision, said it would also begin providing videogame advertising reports for the Massive Video Game Advertising Network beginning in the second quarter of 2005.
Massive utilizes an advertising network structure much like online ad networks, but guarantees delivery of advertising in the form of standard TV advertising units, either 15- or 30-second spots. Buys can be purchased across the network or a videogame segment specifically to reach specific consumer targets."
--MediaPost.com
Previous posts:
Use Of In-Game Ads Grows
Unexplored: Deus Ex Machinima
Advertising in Video Games: Problems
(Social) Advertising in Computer Games
Future: Product Placement
