"The players in your virtual NFL game are wearing Nikes (nyse: NKE - news - people ), and at (virtual) half-time you see a digital product pitch. Meanwhile, your kid is dunking virtual Oreos in virtual milk in a Nabisco-created basketball game. "It's proof positive that video gaming has hit the big time," says Find/SVP technology consultant James Belcher. "
Advertising in Video Games: Problems
(Social) Advertising in Computer Games
Future: Product Placement