"Online ads are so prevalent, advertisers are running out of room for them on Web sites. So they've found a new spot to park their ads: at the tip of your computer's cursor." - Investors Business Daily at Yahoo. Apparently, you can see one recent implementation by visiting the Lakers site that changes your cursor in McDonald's arches (doesn't work in Firefox, ha). The cursors are branded by Comet Systems; the company also runs a site where you can pick a piece of code to transform cursors on your website into, say, a can of Folgers. I remember being annoyed by these things around 1998; the article says the cursors now experience their second coming.