Advertising Lab: future of advertising and advertising technology

Concept: Advertising with RFIDed Toys

Bandai, the company behind Power Rangers and Tamagotchi, created a new doll equipped with RFID that can speak 150 phrases and interacts with other RFID-enabled objects: syringes, play candies and medicine. I can easily imagine, say, a Happy Meal toy that fancies RFIDed mini-hamburgers and mutters "I'm lovin' it", or, better, "I'd hit it."
--via Near Near Future

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