Order Real Pizza From Virtual World

New service from Pizza Hut and Everquest: the hungry game addicts can order their pizzas from within the game, as they slay enemies and rescue princesses. Just type in a magic spell to summon slices of dragon pepperoni. Wonder what they'll call it: Everhut or Pizzaquest? Anyway, here's the official announcement and below is a quote:

"You're in luck - pizza is just a few key strokes away! While playing EverQuest II just type "/pizza" and a web browser will launch the online ordering section of pizzahut.com. Fill in your info and just kick back until fresh pizza is delivered straight to your door.

Millions have experienced the world's #1 massively multiplayer online franchise. Now behold the future..."

--via BoingBoing

Keywords: in-game advertising, product placement, game, ads, Pizza Hut
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