"Haggle" Button Boosts Sales

Fascinating: a case study on Marketing Sherpa about an online golf equipment retailer that added a "make an offer" button and saw its sales jump by 685% in a year.

Did you know that "click here" makes people click there?


  1. wont this drive the price down?

  2. That's the point. Due to some regulations, they can't advertise discounts, so that's a way around for them.


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