![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXDGSMxsAB3GbA4JWq4hQKmClgJQysAI-Ycah_7PAyNFnAVFhqacIgIV37bBQraiBzWoRNLfcvGmcEUc5_oeVZt6GphAp1INiwPk-d3LK4kAiQ_rEckZ_BLj2dy-lhG8_WZng6/s400/facebook-lexicon.png)
Facebook's Lexicon graphs occurrences of every queried term (up to five at a time, above: "cucumber", "tomato") across profile, group and event Walls, illustrating the ebb and flow of user buzz. What's up with that cucumber buzz spike?
-- Facebook blog
People on twitter talk more about tomatoes than cucumbers as well (see twittermeter, also see these other cool viz tools):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKggW0vUVmZYSCoRg1qZiDYdrmIKiYBbQ_1yYkp4IzMlSnhzyvS8PcW_Ehn_VRqEbaQ1jS1471-JkggDOOnElwFMTCsc_I4hjBZ8xWNvVs1PVWIb4waYakPJSmK7qsSgH_qAMJ/s400/twitter-trends.png)
I think this will be a really useful aid in targeting ads, and measuring brands awareness among the facebook demographic, you can see some examples I came up with at: http://www.facebooklexicon.com
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