Augmented Reality Packaging

Patrick Petersen interviewt Touching Media op de SpinAwards from AtMosttv on Vimeo.

Video capture of a toy packaging is displayed on a computer and augmented with the animated 3D image of the toy inside. The video is in Dutch; via Erwin van Lun.

I can imagine these installations in the stores, working similarly to price scanners. Very cool. A simpler (and older) idea: scanning the barcode in the store displays reviews and suggested add-ons.

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