How Serious Corporations Use Games at Work

Sears Retail Training has used a game to help its 10,000 sales associates improve customer experience in stores. More.

Business Week in its special report: "Companies around the world, including McKinsey & Co., Royal Philips Electronics, and Johnson & Johnson Pharmaceutical Research & Development are bringing games with 3D computer graphics into the workplace to appeal to the generation raised on Nintendo, World of Warcraft, and Second Life. They are using games to recruit new talent, improve communication between managers and their far-flung staff, and train employees and new hires at all levels."
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