![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGsL2T38JaJ-y6TNxQBpSomwUdFs1HD931jIqYaVAjEEcmNxFmsZnCoR0mCxoCK2-1ODAkIgW5uH1npWMwdOqlzuUri828D9TLJKMg0bskjhZoNj1a-ofPKgMAIHoBg-0aR3Uk/s320/amazon_ad_context.jpg)
I like how Amazon is showing products in context in this interactive unit promoting back-to-school dorm room special. When the images is mouse-overed, little flags come up and you can pop up explanatory highlights over each of them. If nothing else, this seems like a good way to encourage consideration of complementary products (buy milk -- don't forget the cookies).