Facebook's Plans for Really Targeted Ads

Speaking of data-mining Facebook: WSJ reports the company plans to create technology that analyzes the massive amounts of user information with the goal to build a "system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area."

"The new service would let advertisers visit a Web site to choose a much wider array of characteristics for the users who should see their ads -- based not only on age, gender and location, but also on details such as favorite activities and preferred music, people familiar with the matter say."

The ads will be "interspersed with items on the "news feed," which is a running list of short updates on the activities of a user's Facebook friends."
Related Posts with Thumbnails