Comcast, TiVo to Insert Updated Ads in Old Shows

"Comcast is working with TiVo on an advertising system that will insert new, updated commercials into already-recorded programs, the company said. Comcast Chief Executive Roberts told cable executives late Monday that under such a system, programs that were recorded weeks ago on a TiVo digital video recorder would have their old commercials replaced with new ones." via Engadget

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