Study: Audience Fragmentation Threat to Broadcast

"The rise of multichannel TV, broadband and personal video recorders is scattering TV audiences, making them harder to reach and eroding broadcasters' profits, according to a new report by Deloitte & Touche. The report says that instead of relying primarily on advertising, the only solution for broadcasters is to extend their business models to include new media channels and formats, offering personalised services to meet clients' specific needs and introducing DVD sales and rentals to generate more revenue."


-- Brand Republic
Related Posts with Thumbnails