One-Third of DVR Users Watch Ads

Cory Bergman on Lost Remote: "A story on a session about DVRs cites a surprising statistic: ABC/ESPN found that one-third of TiVo subscribers who responded to a "limited" survey said they don't skip commercials at all. (I'm very skeptical. The story doesn't give any more details about the survey.)"

What's surprising about that? Just about any report on DVR, including the latest one, says that 60-70% of DVR users skip ads. Which, as Prof. Jenkins likes to point out, leaves 30-40% who have a DVR and still watch the commercials. The big question is, what is it that makes them stay?
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