Set-top Box Blocks Ads

"The way we watch TV could be transformed under plans being developed by satellite company BSkyB for a service which would allow viewers to avoid adverts. It would enable viewers with a new set-top box to watch terrestrial television via Sky’s satellite platform and screen out adverts during their favourite shows."
--The Scotsman via AdRants

Why not, really? In Britain, they have a whole 24-hour Advert Channel that broadcasts nothing but commercials. And speaking of blocking, here's a little gizmo that blocks Fox News.

Keywords: advertising, commercials, skipping, skip, blocking, block
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