Integrating Display Ads into Content

This site found an interesting way to integrate display ads into its content.  The Google/Doubleclick ad is the second one (flat belly) in the top row; it also appears on the site's sidebar in the same fashion.


  1. This site integrates display ads nicely into it too, even though it's more obvious.

  2. It looks like it's misleading the reader and I don't think this should be held up as something clever. It's bad publishing and crosses the line between editorial and sponsorship without transparency.

  3. Dunno. There are still plenty of people who click on AdWords thinking they are organic results. With so much annoying stuff out there, I'd take this over page overlays and "contextual" links in the text body.

    AdBlock Plus kills it outright, though, leaving a nice-looking hole .


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