Rocketboom Struggles for Ad Dollars
Monday, March 26, 2007"Rocketboom is searching for a new way to put fuel in its tank. Advertising is not doing it. "It's frustrating that we haven't worked it out by now," said the daily video blog's founder, Andrew Baron. "Even though we have a relatively large audience, advertisers are just not happy to do 'small deals," he explained in an interview. Baron says there are 200,000 downloads of Rocketboom shows, seven days a week. "They say they want to blast their commercials to millions of people." So, Rocketboom is again toying with the idea of charging for content." (MarketWatch)
Andrew Baron last summer: "Or maybe in the future we will decide to take a hit and not run ads some days because we could afford to."
Wonder what happened to the Rocketboom being shown on TiVo.
Earlier:
Rocketboom's Advertising Rates
First Ad on Rocketboom Goes Live
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