Google Files Patent for Targeting In-Game Ads - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Google Files Patent for Targeting In-Game Ads

Thursday, March 29, 2007

US Patent Application 20070072676: "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person."
-- via WebProNews

Related Posts:






Advertising Lab is a blog about the future of advertising and advertising technology, launched in 2004. Join over 10,000 other readers and subscribe to full feed.

Home - Advertise - Subscribe - Contact - About