Product Placement in Lonelygirl15
Thursday, March 22, 2007
"Lonelygirl15, the pseudo-video diary that became a YouTube phenomenon last year, has signed its first major product placement deal with Hershey’s for its Icebreakers Sours Gum brand.
In a video posted on March 20 on the official Lonelygirl site, Lg15.com, the show’s main character Bree is seen offering her friends a piece of Icebreaker’s gum, and a closeup of the product is shown. The sponsored episode of scripted teen drama is slated to eventually be featured on YouTube and other video-sharing sites in the near future, said officials."
-- MediaWeek
Earlier:
First Ad on Rocketboom Goes Live
Wired on Lonelygirl15, Future of TV
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