Geico Ad Turned into TV Show

ABC is turning Geico's "Caveman" commercials into an actual half-hour comedy project.

The single-camera laffer pilot is based on the Geico ads that promote the insurance company's Web site as so user-friendly that even "a caveman could do it." The spots follow cavemen in modern settings, reacting with offense to the derogatory slogan. In one, a Geico spokesman apologizes and takes the Neanderthals out to dinner. [...]

But it's not without precedence: The 2002 CBS comedy "Baby Bob" revolved around a talking baby character that was first seen in a series of ads. After the Eye canceled "Baby Bob," the character returned to its commercial roots, spending time as a pitchman (pitchbaby?) for Quizno's Subs."
-- Variety
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