Vestcom Puts Video Screens On Store Shelves

Chicago Tribune runs a profile of Vestcom, a company that makes promo in-store materials and is now developing mini displays that would sit on the shelves next to the price tags and show small video commercials. "Vestcom's video monitor, about 4 inches wide, will show 10-, 20- or 30-second commercials as well as an item's price. It's the next logical step after ceiling-mounted video displays and end-of-the-aisle kiosks promoting weekly or daily specials that have become commonplace in grocery and drugstore chains. Retailing experts say the concept is likely to work."
-- via AdJab


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