Vestcom Puts Video Screens On Store Shelves

Chicago Tribune runs a profile of Vestcom, a company that makes promo in-store materials and is now developing mini displays that would sit on the shelves next to the price tags and show small video commercials. "Vestcom's video monitor, about 4 inches wide, will show 10-, 20- or 30-second commercials as well as an item's price. It's the next logical step after ceiling-mounted video displays and end-of-the-aisle kiosks promoting weekly or daily specials that have become commonplace in grocery and drugstore chains. Retailing experts say the concept is likely to work."
-- via AdJab

Earlier:

ShelfAds Show Context Videos, Collect Stats
E Ink: Digital Price Tags
More Price Tags on Electronic Paper
POP Displays on Electronic Paper
Related Posts with Thumbnails