Advertising Lab: future of advertising and advertising technology

Measuring Ad Audience Via Cell Phones

Wall Street Journal: "Integrated Media Measurement is using specially adapted cellphones to measure what consumers listen to and see. The company has developed software that helps the phones take samples of nearby sounds, which are identified by comparing them against a database. The technology can track exposure to CDs, DVDs, videogames, sporting events, audio and video on portable gadgets and movies in theaters."

| Subscribe to feed