ReacTV is scheduled to launch on July 16th, 2006 and will become an all-game show network that allows viewers to play along with the programs without the expensive set-top boxes. ReacTV will be simulcasting live shows and live ad pods on both TV and the Internet and allowing viewers to "react" to both media, "in the former through cell phones or a special ReacTV remote, and in the latter through a normal point-and-click interface." Love the idea of a remote with a screen - it turns the dreaded ad zapper into ad pusher. See this earlier post about advertising on remote control. Future is bright again.
-- media post
