You already know about Belgian De Tijd's trial of electronic newspaper and about similar experiments in NY Times, but what about advertising? Belgian i-merge says their agency is "the first company who has been experimenting with advertising on this new device."
"The image above shows you an advertising for internetbank Rabobank.be (one of our clients). The tagline says: "2002 - Rabobank.be launched the bank without paper", referring to the device, which is hosting the first newspaper without paper."
In case you were wondering, that's what De Tijd looks like in its electronic incarnation:
-- via comments on Futurelab (which also illustrates how useful it is to leave comments on others' blogs and the strange ways in which information travels).