E Ink: Digital Price Tags - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

E Ink: Digital Price Tags

Wednesday, November 24, 2004

"A new technology from Epson combines electronic paper by E Ink Corp with RFID tags to display the prices of products at stores. The small displays can show 8 bytes of character data." -- Gizmodo

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E Ink: Digital POP Display
E Ink: Digital Billboards

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Topics of Interest:
- Advertising in video games (also see grad thesis)
- Cognitive science in advertising, human factors, interfaces
- Media behaviors: ad avoidance, content creation, culture, data points
- Old media, new media, and old media used in new ways
- Innovative creative executions, especially billboards Robots and other future technologies
- Good books about advertising and related subjects
About:

I work at Hill Holliday ad agency in Boston where I create advertising artifacts that offer value to consumers while communicating the brand message. I call it advertising media design. Before that, I was at MIT CMS and its Convergence Culture group. To get in touch: email or LinkedIn.

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Table of Contents:
► 2009 (192)

► November (21)

Power150 Roller Coaster

How To Build Brand Cults

Pavement Ad Printer from 1930, and Modern Printer ...

The Real Future of Augmented Reality: SixthSense D...

There Is This Blog Post

Branded Biographies

Graph Media Activities With a Wheel Chart

Honesty in Advertising: Mobile Home Company

Vending Machine Sells Ideas

There Is This Company

Serving Ads on Images Isn't Easy

Redesign a Van Fleet for Dish Network

Integrating Display Ads into Content

Dead Body Spam

Esquire AR Issue Hits Newstands

Advertising Lab Turns Five

Just How Badly Does Murdoch Need Google's Traffic?...

Gutenborg Book Robot Test Drive

Background Wrap Ad on Digg

Hole Punch Art

Advertising in Violent Game Scenes

► October (21)

Advertising on Flies

Study: Human Avatars Are Better Salesmen

Video Advertising from Armpits

What We Know About Ad Skipping

Billboards That Give

Business Card Display

Advertising on School Exams

Send SMS to Complete This Ad

Unlock Wall Street Journal Articles With Google

VW To Launch New Model with iPhone Advergame

Apple Files Patent for OS Advertising

Massive: "Gamers Like Ads"

Yota Brands Russian Alphabet

Subliminal Pokemon: Leo Burnett Is the Devil

Storyboards For the Coke GTA Spot

Gmail Adds Widgets to Sponsored Mail

Photoshop for iPhone, and a Parody Video

Free In-Game Advertising Webinar Series

Google Wave and Advertising

New Digg Ads Spotted In The Wild

Entertainment Weekly Issue With Video On Ebay

► September (10)

[Event]: Book Machine at Harvard Bookstore, 4pm Tu...

Movie Theater Advertising in 1920

The Cure Against Loud Commercials

Sketch iPhone UI with Notepod

Interactive Signage in 1902

Banners, Search Ads on Retailers' Sites

Glasses, Gloves Simulate Geriatric Impairments

Visual Search for Cameras is Useless

► August (11)

► July (23)

► June (8)

► May (16)

► April (26)

► March (10)

► February (16)

► January (30)

► 2008 (330)

► December (31)

► November (16)

► October (23)

► September (14)

► August (37)

► July (27)

► June (2)

► May (23)

► April (49)

► March (29)

► February (55)

► January (24)

► 2007 (570)

► December (59)

► November (42)

► October (40)

► September (43)

► August (47)

► July (32)

► June (9)

► May (47)

► April (84)

► March (63)

► February (36)

► January (68)

► 2006 (561)

► December (18)

► November (53)

► October (38)

► September (33)

► August (32)

► July (39)

► June (72)

► May (80)

► April (45)

► March (77)

► February (42)

► January (32)

► 2005 (774)

► December (56)

► November (86)

► October (93)

► September (79)

► August (81)

► July (63)

► June (25)

► May (49)

► April (90)

► March (65)

► February (43)

► January (44)

▼ 2004 (85)

► December (33)

▼ November (52)

Advertising Model: Pay-Per-Call

Ads Means Worms

Networked Wearable Display

Advertising on RSS

Table Advertising

Use Of In-Game Ads Grows

Unexplored: Deus Ex Machinima

Marijuana on Target's Site for $25.25

Digital Billboards: Magink

Digital Billboards: Defacing

Advertising in Video Games: Problems

Digital Billboards: Overview

E Ink: Digital Price Tags

Advertising on Floors

Stereoscopic Advertising, Part II

Product Placements in Blogs

Text Indexing of Video Footage

TiVo Ad Zapping is Good for Recall

Advertising Robots, Part II

Advertising Robots

Musical Greeting Cards

Advertising on Money

Closed Spaces: Taxi

Stereoscopic Advertising

Applian Records Streaming Video

Context Ads in Newspapers

TiVo To Insert Ads Into FastForward

Podcasting: Advertising on iPod

E Ink: Librie E-Book Reader

Human Bodies As Billboards

E Ink: Digital POP Displays

E Ink: Digital Signage & Billboards

Wearable Displays II

Interactive Wallpaper

Wearable Displays

(Social) Advertising in Video Games

Typology of *blogs

Branding Food

Future: Marketing "To One"

Future: Product Placement

The Decade of Ad Banners

Ad:Tech Award Winners

YellowArrow DYI Ads

Subway Tunnel Advertising

360-degree DynaScan Display

Evolution of Shopping Cart

AdTag Airport Media

Cable Ad Narrowcasting Techs

Media Center Redesigned

The Future of Media Center

Article Index

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