CNet writes that YouTube is trying to find a way to monetize all those sticky eyeballs they've got but isn't telling anyone what they've come up with so far. "A closely guarded secret at video-upload site YouTube is the company's plan to sell advertisements. The strategy is even cloaked in a code name."
In related news, NYTimes runs a similar article about MySpace. Mike Davidson says that two thirds of all MySpace's clicks are junk.