I planned a more detailed post -- maybe something like "Rethinking Print Advertising" that proved so popular -- but finding innovative paper wrapping proved more difficult, so I will be updating this over time. For now, here are some ideas on having your merchandise make a more interesting first impression. If you have some tips, please send them in.
You can make your wrapping paper more controversial by placing kissing angels on the outside...
... or images of naked people inside.
You can have your paper targeted at a specific audience (in this case, geeks)...
... or have your customers' pictures on it.
source: Picture Paper
I love this meatwrap ad for Fissler Pans...
... and this wrapped ad for MINI.