"Armed with digital cameras and notepads, R.Bird's designers visit retail outlets and observe product packaging in its natural habitat. We then purchase a selection of examples and bring them back to R.BIRD for closer study. The packages are photographed and analyzed by the team in search of common design threads and patterns of opportunity throughout the category.
Each [free] report exposes design patterns recognized in a specific product category, revealing opportunities for your product to compete for consumer attention in a real-world scenario, whether through integration or differentiation."
The image above is from their report on the energy drink sector.
