Here are some of the comments made in the first week after the launch of video iPod:
Engadget: How to get TV shows off TiVo onto video iPods.
Reuters: Users of Apple's new video iPod can expect a deluge of outspoken commentary, religious sermons and pornography.
MocoNews: Peter Bazalgette of Endemol predicted that in 2010 there will be 3 billion TV viewers and 3 billion users of mobile devices, so the potential for mobile TV is obvious. Bazalgette also confirmed that Endemol is definitely looking at P2P mobile file sharing of TV shows which would be advertiser sponsored, thereby cutting out the operators.
USA Today: Jobs didn't launch the video iPod as a way to watch video blogs about life as a Porta-John delivery guy or music videos made in someone's garage. He launched it as a way to carry around big mass-market hits — the kind that, with few exceptions, are made by major studios with A-list talent.
AdRants: Current appointment television viewing as we know it will disappear. Current rating systems will become irrelevant. And the buying of "TV advertising" simply won't be the same
Reuters: Apple has said it won't allow advertising on its iPod platform, but some experts wonder how long it would hold off on a lucrative new revenue stream.
ClickZ: Sure, Apple's going to try to sell their new hardware. And that's fine. But it won't take consumers long to figure out this is video. They can watch it on other devices. This is convergence. This is pay-per-view.
Wall Street Journal (quoted at Broadband Reports): Irked by the loss of ad dollars, one local affiliate writes ABC: "It is both disappointing and unsettling that ABC would embark on a new -- and competitive -- network program distribution partnership without the fundamental courtesy of consultation.
Steve Rubel: Marketers will also jump feet first into advercasting. And why not? They already have vast libraries of video available at their disposal from years of TV and rich media advertising.
Beyond PR: Companies will be keen to trial bypassing TV networks and produce commercials or short clips ready to podcasts. Ad agency and media buyers will compete with viral marketing specialists to produce these pilots.
NY Times: At first blush, the video iPod is not about to revolutionize Hollywood in the way the iPod revolutionized music.
Here's a current list of best personal video players (yes, there's life beyond iPod).
