Make that ad really pop:
"ESPN used Disney’s Media and Ad Lab in Austin to measure viewer response to its inaugural 3D coverage. It was, for the most part, favorable. ESPN found that cued recall of ads increased from 68 percent in 2D to 83 percent in 3D. Purchase intent went from 49 to 83 percent. Ad "liking" went from 67 to 83 percent.-- TelevisionBroadcast.com
"We don’t know how much of this is due to the novelty of the 3D experience,” said lead researcher Dr. Duane Varan. "We tried to get around that with 2D... but we won’t know the answer to that for a while."
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