Airport Billboard Tires Kids Pre-Flight

A slowly rotating signboard for FirstBank in Denver airport  lends a helpful hand to parents before a long flight by wearing down their kids so that they fall asleep sooner on the plane. Made by TDA Boulder, who just made another airport billboard for the same client equipped with QR codes that link to freely downloadable books.

TDA are the same guys who did this cool signboard that worked as a business-card sharing station for small businesses, among other awesome work.

Filing this under Billboards That Give.


  1. Haha, very funny advertising idea. I wonder how many kids actually went for it!

  2. I saw a roadside billboard. People's attention is focused. Billboard on the street can play a very important role. Chicago Electric Signs increases the beauty of the streets.


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