Book Promos Help People Kill Time

A publisher in Thailand promotes new books by printing story snippets where people are likely to have the time to read them - queues, receipts with queue numbers, placemats in restaurants.  
-- creative criminal

Earlier: Airport Billboard Tires Kids Pre-Flight, Billboards That Give

1 comment:

  1. I really like that campaign. It's a very innovative approach to utilising time when people are typically bored with wandering minds. Nice post, cheers!


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