Google: Ad Zappers Are Good for Advertising

A couple of years ago, I wrote a post about how Adblock Plus and the proliferation of other similar technologies wasn't such a bad news for the ad business in the long term: "It’s a case of advertising Darwinism, with the fittest ads surviving at the expense of the most annoying."

Just came across this recent and similar comment by a Googler made about the Adblock Plus extension on Chrome: "There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won't want to block ads. People will find them actually useful." 


  1. On top of that, I'd wager that people who go out of their way to block ads would likely avoid clicking or consciously viewing ads too.

  2. These days there are times that you do have to block some ads.Unlike other forms of Advertising, Video Advertising is not designed to interrupt people with an Advertising message, successful Video Advertising meets people at their point of need.

    Alex Beevers

  3. "People don't read ads. They read what interests them -- and sometimes it's an ad." -- Howard Gossage

    I think Gossage would have appreciated the value of ad-blockers, despite being an ad man himself.


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