Avatarize Yourself Until You Are Blue In the Face

Na'vi editor of Pandora's AdLab

I was about to say that this new tie-in from McDonald's will cheer up all those people who got depressed "because they long to enjoy the beauty of the alien world Pandora," but after uploading my own mug shot I'm not so sure.

Anyway,  here are some stats about Euro McD's "Avatarize Yourself" campaign in Europe from the latest Oddcast email update: "Our [18-]country, 7 language deployment has already racked up more than 4mm user sessions in a few weeks, with an average session time of 9 minutes, 45 seconds! One out of four sessions results in sharing via email or social networks, generating almost 1.2mm earned sessions."


  1. This is a really cool idea. McDonalds has really mastered the art of co-branding over the years.

  2. Wow is all I can say. This is an incredibly entertaining campaign.

    I like the way they did it with an inventors workshop type of theme. And the colors are totally fresh and GOOGLE-ish.


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