Text and Data Mining - Anderson Analytics

Anderson Analytics mines large amounts of text -- consumer surveys, call center logs -- and fishes out insights: "We use state of the art natural language processing software which combines linguistics, statistics, and machine learning to code and classify text data. We can then apply data mining and other analytical techniques to uncover the hidden value of this information or link it with other sources.

These techniques can be used for call center customer files, customer suggestions and complaints, survey open ends, focus group or discussion board conversations, blogs, or it can be combined with projective techniques for exponential learning."

Ad Age just wrote about them: "Starwood hired Anderson Analytics for several projects, including the one that culled through the more than 1 million customer-feedback surveys -- 250,000 with comments in 20 different languages -- to find that "good" vs. "outstanding" insight."

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